It has been almost two decades since “Fox & Friends” has not been the morning show ratings leader.
Conservatives, however, more specifically Trump supporters, no longer trust the network, and it is showing up where it counts most.
Ratings for last week’s morning shows were just released, and “Morning Joe” overtook “Fox & Friends” for the first time since 2001.
Fox is Falling
This is not a one-off incident for Fox News, either.
Ratings for prime-time slots have also dipped, with Trump supporters leaving the network in droves.
There are rumors that if Trump does lose the election, he may start his own media group.
There are also rumors that Trump allies may buy an existing outlet, such as Newsmax, to go directly up against Fox News.
As it turns out, such a direct act of TV war may not be needed, because Fox News is floundering right now.
This may calm down with time, but it seems less likely with every passing day.
Trump supporters are simply finding other outlets for their news fixes or are just watching streaming on YouTube to get their news fix.
This all points to a very rough road ahead for Fox News, a network that is already struggling to find high-paying advertisers.
You can read more about this report on The Wrap.